Coors x Snowbombing 2024
Brief
We produced a series of videa photo content at Snowbombing in Austria for HAVAS, showcasing two main activations: a Coors Couch segment and a live capture of talent performing in the mountains. The goal was to highlight the brand’s lighthearted, down-to-earth nature and its connection with cool DJs who incorporate Coors into their everyday lives.
Client
HAVAS
Team Members
- 1x Videographer/Photographer
- 1x Director/Editor
Production Time
- 4 x Hours Planning
- 10x Hours Shooting
Results
The project delivered 2x 60-second main videos, which got 3.6 million views, showcasing highlights from the interviews to boost engagement. The first video was posted within 24 hours.
We also produced over 40 stills for press and social media, 2x 15-second teaser clips with drone footage, 2x “Fresh Tracks” reels with over 500k views, and 2x full Coors Couch interviews available on YouTube.
We aimed for a clean and crisp look, using the beautiful views to enhance the videos, resulting in a crystal clean final product.
