Afronation x Havana Club
Brief
This project involves producing daily recaps over three days, showcasing Havana Club’s presence as the main sponsor at Afronation. Capturing key moments and using vox pop content, the team will humanise the brand and create authentic connections. Each piece of content to be delivered quickly, going live the following morning, to connect festival culture and attendees with Havana Club, enhancing brand presence and engagement.
Client
Havana Club
Team Members
- 1x Videographer
- 1x Director/Editor
Production Time
- 4 x Hours Planning
- 24 x Hours Shooting
- 3x Express Edits (under 24hrs)
Results
The project concluded with the production of three recap videos, each delivered within the 24-hour deadline, amassing a total of 6 million views. The team focused on selecting the best moments that captured the essence of the event, while emphasizing key phrases and quotes to enhance the posts’ virality.
